Should My Aspiring Influencer Friend Stop Using Me for Content?

The Prosecution: One Friend's Perspective

At times I'm recorded while I’m eating. It's jarring to spot myself on her social media – it’s like a jumpscare.

My best friend of a decade, Marielle, calls herself the “content queen”. It’s fun for a short while, but it strains our friendship.

Being highly outgoing, there's a constant urge the need to document everything constantly. During meals out, her motto is, “The camera eats first,” and takes photos with the flash on, which makes me cringe. I don’t like it when strangers see her posing or filming – I get secondhand embarrassment. It also frustrates me because the food gets cold.

She isn’t exactly an influencer yet, but Marielle is trying to be. She makes vlogs about living in our city, a day in her life, and her work as a stylist. Her content is good, I’ll give her that, but I prefer not to be involved. On occasion she films me while dining, or just accompanying her. Later, I appear on her feed afterwards, and it comes like a surprise: I’ll have no makeup on, making a strange expression or be captured while eating. It feels invasive.

Marielle also expects me to record her at inconvenient times. Sometimes I’ll be talking to someone else, or we’ll just be spending time in the street. I feel like our bond has transformed into me serving as her free crew. She could easily employ someone if she wanted high-quality content. Upon mentioning my unease about this arrangement, she brushed it off. I've been invited to several brand events, which was nice, but that doesn't compensate for all the time and effort I invest helping her create material.

I’m grateful that Marielle has supported me with my design career, but I don’t want our connection to become just a ledger of exchanges. I don’t feel she’s fake or inauthentic, but at times it seems that if the camera is out, we will start performing in a way that presents a favorable image for her channel.

Her directive is, “OK, look happy!” and film me laughing with someone. It’s so silly. It's crucial her to understand that our 10-year friendship still has limits. I love spending time with her, but I also want to experience it without being recorded, edited, or shared for an audience. I’m not a accessory for her online persona.

The Other Side: Marielle

I hope Beth to see that the creations we make together can get us a foot in the door.

I love creating videos. It’s not just a hobby; it's integral to who I am. Creating videos and documenting experiences online enables me to show my personality and connect with people in novel forms.

I wouldn't label myself as a professional creator yet, but it’s smart to generate income from your interests. I look up to people on social platforms who pull off that style of casual, DIY content creation.

Content creation is my version of living actively: noticing the details, posting them with an viewership that values the art behind it. I never intend to make Beth uneasy. Taking her to professional gatherings was my method of sharing opportunities, giving her a opportunity to experience exclusive moments that could benefit her career in design too. That isn't blackmail, it's simply being realistic.

I’d still take her to these events even if she didn’t help me, but I desire her to see the benefits the work we make together can get us: an opening. I know not all people likes being on camera, but often unplanned moments is what makes material authentic. Being recorded from time to time is an inherent aspect of being my companion. I would delete anything she requested, but she has never asked yet.

I don’t expect anybody to be my personal filmmaker, but companions help each other in small ways. I thought recording a clip here or there would be fun for her. Innovation flourishes in partnership, and having my friend around makes projects energetic and pleasurable. I don't compel her to take part in anything, and I would never intentionally embarrass her. But creating content jointly occasionally is part of how I document our shared experiences.

I value Beth’s friendship profoundly and want to avoid content creation to drive a wedge between us. I’m willing to compromise: like asking before recording, and avoiding angles that might make her self-conscious.

This is not about power, it's regarding expressing my perspective while still considering hers. Obviously content creation is not a substitute for genuine friendship: it's merely part of how I experience life and I want her to be included in a way that’s agreeable for each of us.

Outside Perspectives: Reader Opinions

Should Marielle stop filming herself and Beth when they are out together?

Nothing is more uncomfortable than having a companion point a camera at you. I get that it’s Marielle’s job, but I don’t make friends come to my workplace. Perhaps she can find influencer friends to create content with. With the uncertain future of AI, human connections are the only thing we have – cherish them!
Liberty, 25

When pursuing something as a career, it's unfair to expect your friends for assistance every time, even if they have done it before. While she enjoys shooting, that doesn’t mean everyone around her is willing material. She must to honor her friend's privacy.
Another reader, 26

She may enjoy making content and showing off her life online, but it isn't for everyone. It’s nice she has assisted Beth’s career, but she needs to listen to what her friend desires.
A commenter, 27

It sounds like you care about each other, so cling to that and ensure it’s the priority in your friendship. Foster some authentic memories, where genuine feelings are preserved, not digital scrapbooks. Even celebrities who seem to reveal their worlds actually have more privacy than it seems.
One opinion, 53

She seems to be not fully engaged nor authentic when she’s with Beth – she’s working. Each appears unsure as to where the line is. The solution lies not in trying to alter one another, but in each establishing clear boundaries around what feels acceptable to them and seeing if there is an mutually agreeable middle ground.
A final view, 71

Now You Be the Judge

In an online poll: is Marielle over-exposing their bond?

Geoffrey Harrison
Geoffrey Harrison

A tech journalist and software developer with over a decade of experience covering emerging technologies and digital transformation.